Privacy policy

Welcome to Purty Body's Privacy Policy.

Purty Body respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and handle your personal data, including any information you may provide through our website, online store, or when you interact with us in any way.

Where privacy laws permit exceptions or exemptions, we may rely on those in how we manage your personal information.

 

Who we are

Purty Body Pty Ltd (ABN: 74 660 978 825)

 is responsible for your personal information (referred to in this policy as "Purty Body", "we", "us", or "our"). Our website is located at www.purtybody.com

If you have any questions about this Privacy Policy or wish to exercise your legal rights, please contact our Privacy Officer:

Email: help@purtybody.com

 

Key Definitions

  • "APPs" means the Australian Privacy Principles under the Privacy Act 1988 (Cth).
  • "Personal information" means any data about an identified individual or someone who is reasonably identifiable.
  • "Sensitive information" includes health details, sexual orientation, and other specific personal data as defined in the Privacy Act.

 

1. Types of Personal Information We Collect

We collect information you provide to us directly (e.g., when you purchase from our store or contact us), from third parties, or automatically through your use of our website. Types of personal information may include:

  • Name
  • Contact details (email, phone, shipping address)
  • Purchase history and payment details (via Shopify)
  • Technical data (IP address, browser, usage patterns)

For job applicants, we may also collect resumes, references, and employment history.

If you provide information about others, you confirm you have their permission to do so.

 

2. How We Use Your Information

We only collect, use, and disclose personal information for relevant and lawful purposes, such as:

  • Fulfilling orders and providing customer service
  • Operating and improving our website and services
  • Personalising your shopping experience
  • Sending marketing and promotional communications (you can opt out anytime)
  • Processing job applications
  • Responding to your inquiries and feedback
  • Complying with legal and regulatory obligations

We may also use sensitive information you provide with your consent (e.g., in relation to injuries or health disclosures).

 

3. Direct Marketing and Messages

We may send transactional messages (e.g., order updates) and, if you consent or the law permits, marketing messages (via email, SMS, etc.).

To opt out of marketing messages, use the unsubscribe link or contact us directly.

 

4. Disclosure of Personal Information

We may share your personal information with:

  • Shopify Inc. (our e-commerce platform)
  • Delivery providers (e.g., Australia Post, couriers)
  • IT and website support providers
  • Marketing platforms and analytics tools
  • Government or law enforcement when required by law
  • Our professional advisors (e.g., lawyers, accountants)

We take steps to ensure these third parties protect your information appropriately.

 

5. Links and Social Media

Our site may contain links to third-party websites or social platforms. We are not responsible for their privacy practices, and we recommend reviewing their privacy policies before providing personal data.

 

6. Overseas Disclosure

Some third parties (e.g., Shopify or cloud providers) may store or process your information outside Australia. Common countries include the US, UK, and New Zealand.

By using our services, you consent to this overseas disclosure. We ensure all parties handle your data in line with Australian privacy standards.

 

7. Business Changes

If Purty Body undergoes a business change (e.g., sale, merger), your information may be transferred to the new entity, provided they follow this Privacy Policy.

 

8. Security and Data Retention

We implement strong security measures to protect your personal information, including:

  • SSL encryption
  • Secure data storage
  • Access controls and firewalls

We retain your information only as long as necessary, after which we securely destroy or de-identify it.

 

9. Access and Correction

You may request access to or correction of your personal information by contacting us. We will respond within a reasonable timeframe.

We may refuse certain requests as permitted by law but will explain our reasons in writing.

 

10. Complaints

If you have concerns about how we handle your information, contact our Privacy Officer. We’ll investigate and respond promptly. If you’re not satisfied, you may contact:

Office of the Australian Information Commissioner
GPO Box 5218, Sydney NSW 2001
Phone: 1300 363 992
Email: enquiries@oaic.gov.au

 

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website. Please review it regularly to stay informed.

14th of July 20205 - last updated